Radiant Flo
Deliverables
Naming
Brand Strategy
Logo Design
Packaging Design
Packaging Development
Website
Year
2020
Client
Personal Project
Intro
Radiant Flo is a premium consciousness-based, lifestyle brand out of San Diego Ca. Their business was built on a mission of optimizing human performance through consciously crafted high vibrational products yet they operate in the highly competitive and sea of sameness CBD market. We needed to create a brand story and visual langauge to glorify the uniqueness of their products and brand.
Insight
Focus groups revealed that prospective customers cared just as much about the energetic properties of the product as the product itself. For their target market of vibrational creators, who live really demanding lives that also require them to be at their best all hours of the day, being in the flow was their main objective. They needed their products to carry the same energetic resonance as they have for themselves
Solutions
When creating Radiant Flo's brand, we leaned into the core aspects of their name, Radiant being the belief around the influence of energetic and high vibrational products and their Flo being the magic elevated state you're in when you're at your best and fully aligned. It's about setting a higher standard for life and going all-in on this holistic approach to wellness and human empowerment. We created their visual identity, art direction, and communication strategy to reflect these emotional passions while grounding the brand in a premium lifestyle vibe.
