Every category we have entered, we repositioned how the category competes.
The pattern repeats because the strategy works.
Across Ventures
Built, scaled, and exited.
FRENDS
Created a new category
Fashion-forward headphones for women. From 2D drawings to 280+ Apple Store placements. Scaled to $5M+ annual revenue. Raised $6.5M in venture capital. Partnerships with D&G, Rebecca Minkoff, Coca-Cola, Equinox. Named category disruptor by Entrepreneur Magazine. Acquired 2017.
OPEN Beer
Challenged category norms
LA-based beer brand built on culture, diversity, and anti-establishment positioning. $1.25M capital raised. Strategic investment from New Belgium Brewing. Distribution across LA/OC through Scout Distribution.
Athletics
Seventeen years of precision
Two-time X Games medalist. Three-time World Superpipe champion. Missed the Olympics by 0.3 points. Brand ambassador for Burton, Pepsi, Nike. ESPN broadcast host covering X Games, Dew Tour, Fuel TV.
$7.75M
Total Capital Raised
$5M+
Peak Annual Revenue
1
Successful Exit
Advisory Work
Growth infrastructure inside traditional firms.
We partner with financial advisory firms and advisor platforms to build positioning, recruiting, and revenue design systems. Below is a summary of the infrastructure being built.
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Advisor Brand Systems
Personal brand strategies, LinkedIn positioning, and content authority platforms built for individual advisors. Proprietary AI-powered content pipeline compressing the research-to-publish loop from weeks to days.
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Firm Positioning
Category clarity for advisory firms competing in crowded markets. Recruiting narratives that attract high-agency talent. Market positioning that shapes how the firm is perceived by advisors, clients, and acquirers.
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Revenue-Aligned Marketing
Marketing engines with scorecards tied directly to enterprise outcomes. Content, campaigns, and authority platforms measured against recruiting conversion, advisor activation, and pipeline velocity.
What We Are Building
Every advisor gets their own marketing department.
01
AI-Powered Brand Engine
Proprietary systems that generate advisor-specific positioning, content strategies, and publishing cadences. What used to require a full marketing team for one advisor, delivered across hundreds at a fraction of the cost.
02
Scalable Infrastructure
From manual delivery to semi-automated pipeline to fully agentic operations. The advisor experience stays premium at every stage. The economics improve as the system learns and scales.